IT INVOLVES
IDENTITY IS EVERYTHING BUT NEVER JUST ONE
NAME
•
LOGO
•
COLOR
•
TYPE
•
IMAGE
•
VALUE
•
STYLE
•
VISION
•
STORY
•
DESIGN
•
CREATIVITY
•
RECOGNITION
•
SHAPE
•
SIZE
•
COMMUNICATION
•
CONSISTENCY
•
BRAND
•
GUIDES
•
THEORY
•
TONE
•
SLOGAN
•
NAME • LOGO • COLOR • TYPE • IMAGE • VALUE • STYLE • VISION • STORY • DESIGN • CREATIVITY • RECOGNITION • SHAPE • SIZE • COMMUNICATION • CONSISTENCY • BRAND • GUIDES • THEORY • TONE • SLOGAN •
